Post by WDB on Feb 23, 2024 17:45:37 GMT
Having had four cars with ‘deletable’ badges, but only one where I actually got to decide for myself, I find it quite hard to care what anyone else thinks.
I ordered the S60 in 2002 without a D5 badge because it was nobody else’s business what engine it had, and if I needed reminding, I probably wouldn't get out and look at the boot lid.
The E220 came without badges, and I suppose I regretted the missing E more than I feared being embarrassed by the 220.
I can’t quite remember whether the 325 coupé had badges or not! I think probably not — but did that make it a 330 wannabe or a stealthy step up from a 320?
And now I have a full-fat CLS350 and it has the badges to prove it. It’s a lot of lettering on both rear corners and I suppose the car might look better without but I can’t say it troubles me much either way.
On balance, I reckon less is generally more with badging. But it clearly matters to some, hence Audi’s daft 30-40-50 system to keep it alive now fossil displacements are no longer relevant.
I ordered the S60 in 2002 without a D5 badge because it was nobody else’s business what engine it had, and if I needed reminding, I probably wouldn't get out and look at the boot lid.
The E220 came without badges, and I suppose I regretted the missing E more than I feared being embarrassed by the 220.
I can’t quite remember whether the 325 coupé had badges or not! I think probably not — but did that make it a 330 wannabe or a stealthy step up from a 320?
And now I have a full-fat CLS350 and it has the badges to prove it. It’s a lot of lettering on both rear corners and I suppose the car might look better without but I can’t say it troubles me much either way.
On balance, I reckon less is generally more with badging. But it clearly matters to some, hence Audi’s daft 30-40-50 system to keep it alive now fossil displacements are no longer relevant.
