Guns in the USA

It is socially acceptable to want a gun and socially acceptable to have a gun.

*That's* what they need to address.

Remember the British campaign against drink/driving? They made it embarrassing to get caught for drink/driving and that's when the rates started dropping.

Or Branson setting out, in his own words, to make the word "condom" socially acceptable.

Social pressure is the only way they will ever address their gun issue. And right now they *like* the image of gun owning rebel.