WDB
Full Member
Posts: 7,425 
|
Post by WDB on Apr 20, 2023 6:06:25 GMT
I woke up to a radio report on the apparent demise of Land Rover, and Jaguar’s plans to follow Mercedes into the pricing stratosphere. The first bit turns out to be only partly true: the LR model names will continue, just without the LR badge — and there may even be a few of those used as decoration. It seems reminiscent of the disappearance of the Austin badge, circa 1989, while the Metro, Maestro and Montego went on without it. But they didn’t price those at £100,000. Humph is our branding man. Perhaps he can explain. |
|
|
|
Post by Humph on Apr 20, 2023 7:43:51 GMT
The cheapest thing you can change to add “value” is the label.
|
|
|
|
Post by dixinormus on Apr 20, 2023 7:51:46 GMT
I think the old Jaguar needs to be put down. It’s dying a slow painful death.
|
|
WDB
Full Member
Posts: 7,425
|
Post by WDB on Apr 20, 2023 8:03:18 GMT
The cheapest thing you can change to add “value” is the label. …which, to read between the lines, seems to be all they’re doing with the LR ranges. Whereas with Jaguar, they plan to keep the label and junk everything else. |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Apr 20, 2023 8:40:26 GMT
Slight aside, but I've just spotted a 64-plate short wheelbase Defender (dark metallic grey, natch) on sale at my local Mercedes independent specialist. They're asking £41,995 for it. That's £41,995 for an 9-year old vehicle (can't bring myself to say car), of a 70 year old design, which will be an absolute trial to pilot round the urban roads here, which is of course what the likely purchaser will be doing.
One born every minute.
I'd like Jaguar to produce an XJ type car in EV format, even though I'd not be able to afford it myself until sufficiently depreciated to be collected by people on the type of local authority estate from which my family emanates. LR? Meh. Don't care.
|
|
Rob
Full Member
Posts: 2,778
|
Post by Rob on Apr 20, 2023 8:54:58 GMT
Jaguar had an electric XJ type ready already but the boss canned it.
|
|
WDB
Full Member
Posts: 7,425
|
Post by WDB on Apr 20, 2023 9:09:13 GMT
The reports say that the starting price for a Jaguar in the new era will be more than £100,000.
Yes, the margins are much fatter at that end of the market, but it’s one thing to try that if you’re Porsche or MB, with a record of making and selling super-expensive cars. But Jaguar has never quite been in that league, and dropping everything else to try to get into it seems, to put it mildly, a high-risk strategy.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Apr 20, 2023 9:27:50 GMT
It does, but perhaps Jag is seen as being of the same prestige level as Merc, Porsche etc in the US, and that's the market they want to consentrate on? Dunno, just wondering. I know they are quite keen on the Jag badge in the States.
|
|
|
|
Post by Humph on Apr 20, 2023 10:28:15 GMT
A very long time ago I had a 3.5 V8 Land Rover 90. Orange with a white roof. Big wheels, Chunky General Grabbers, bull bar with big Cibies, Recaro seats and a Momo steering wheel. Quite a few unnecessary stickers too.
Not proud, but I feel better for sharing that.
In mitigation, I was teaching school kids to ski that winter while “between jobs”
😉
|
|
WDB
Full Member
Posts: 7,425
|
Post by WDB on Apr 20, 2023 10:59:27 GMT
A very long time ago I had a 3.5 V8 Land Rover 90… …Not proud, but I feel better for sharing that. Well done, Humph. Do you need a hug? |
|
|
|
Post by Humph on Apr 20, 2023 12:21:00 GMT
Probably. But, I’ve been in Blackpool today so it wouldn’t be fair to ask anyone to actually touch me until I’ve been fumigated.
|
|
|
|
Post by EspadaIII on Apr 20, 2023 13:26:32 GMT
How true is that....
When I come down from the Lakes and the M6 gets clogged just before the M55 Junction I always dig out my best snobby accent and tell my passengers that its the rogues from [*] going home from a day at the Pleasure Beach.
[*] = anywhere rough in the North West that you particularly dislike; like Liverpool
|
|
|
|
Post by dixinormus on Apr 23, 2023 21:51:07 GMT
Land Rover exists in a world where almost everyone wants an SUV/4WD.
Jaguar’s historical market is luxury sedans. They can’t scale-up as witnessed by the past sales failures of small Jaguar models. Their Ingenium diesel engine has proved to be rather unreliable. It’s an old (man’s) brand.
Jaguar is doomed and this announcement won’t turn it around. Is it 1998 again? (New S-type launched).
|
|
Rob
Full Member
Posts: 2,778
|
Post by Rob on Apr 23, 2023 23:15:47 GMT
I have been surprised that all Range Rovers have been Land Rover Ranger Rover since the beginning. Nobody says Land Rover Range Rover Velar. So for Range Rover then it's always been a brand/marque in it's own right in my opinion but technically it was not.
Until fairly recently Land Rover as the brand/marque made sense I guess but with the new Defender alongside Discovery then they are two strong brands/name in their own right. But I'd still keep Land Rover's name. I think that is a branding change too far.
As for £100k for a starting point on a Jaguar.... well they need to move up a lot in the market. And I'm not sure that is a good plan.
|
|
WDB
Full Member
Posts: 7,425
|
Post by WDB on Apr 24, 2023 6:13:30 GMT
Jaguar’s historical market is luxury sedans. They can’t scale-up as witnessed by the past sales failures of small Jaguar models. Well, first define ‘historical’. Jaguar’s selling point used to be value for money, at least relative to prestige competitors, and in sports cars before that. Even the XJ in my car-buying lifetime used to sell for significantly less than its German rivals. But the sales figures came as a shock. www.insiders.com reports that Tesla sold half a million Model 3s in 2021 alone. VW passed 500,000 ID sales by the end of 2022. Jaguar’s global sales of iPaces since 2018 total about 58,000. |
|
